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WordPress your marketing team can actually use.

Most WordPress problems come from the setup, not the CMS. Bloated multi-purpose themes and heavy page builders bring slow pages, security holes and a backend your team avoids.

I build WordPress sites from the ground up, without generic plugins. That can be a custom Gutenberg site or a fully decoupled headless setup. Your marketing team gets the control it needs, and the frontend stays fast.

CORE WORDPRESS CAPABILITIES

Bespoke Gutenberg Blocks

No more broken shortcodes and rigid, confusing page builders. I develop custom, React-based Gutenberg blocks tailored to your exact design system. Your content team gets a true WYSIWYG drag-and-drop experience that maintains strict brand guidelines automatically.

Headless & Decoupled Architecture

Decoupling keeps the platform flexible. WordPress runs purely as a headless content repository via WPGraphQL and delivers content to a modern frontend such as Nuxt.js or Next.js, which is faster and exposes less attack surface.

Deep API & CRM Integrations

Your website shouldn't live in a silo. I build custom endpoints and bidirectional API syncs to connect your WordPress or WooCommerce data to your preferred CRM (Salesforce, HubSpot), ERP, or custom internal marketing tools.

Security & Performance

Generic themes load hundreds of unused scripts and ruin Core Web Vitals. I write lean frontend code, optimise database queries and add server-level caching (Redis/Varnish), so pages load fast and automated attacks find little to work with.

Content Migration & SEO Preservation

Moving to a custom build shouldn't mean losing your rankings. I handle complex data migrations with URL mapping, redirect chains, and structured data continuity so your search equity transfers cleanly to the new architecture.

WooCommerce & E-Commerce Solutions

From custom product configurators to subscription workflows, I build WooCommerce setups that hold up during high-traffic sales. Payment gateways, inventory sync and checkout flows are designed around conversion.

WHAT IS A CUSTOM WORDPRESS BUILD?

A custom build replaces the one-size-fits-all theme from a marketplace. It means a data model for your content types, admin screens built with Advanced Custom Fields (ACF) and lean frontend code. The site does what you need and nothing else. A small codebase stays fast for users and easy for developers to extend.

HOW DO YOU KNOW WHEN IT'S TIME FOR A CUSTOM REBUILD?

Your site takes more than 3 seconds to load. A simple landing page needs a developer. The WooCommerce store fails during sales. Plugin conflicts and security warnings never stop. When the CMS slows your marketing down instead of supporting it, a custom setup is the next step.

THE PROCESS OF A WORDPRESS REBUILD

I start with an audit of the current content architecture, find the bottlenecks and plan a cleaner database structure. Then I design the editorial backend together with the frontend. The data migration preserves your existing SEO rankings, and QA and performance tests run before launch.

Daniel made a decisive contribution to the founding and implementation of the companies Solvster and VIARES. He was responsible for the entire technical setup of the online presence, including server setups, developing and optimizing the website, and ensuring functionality. I was particularly impressed by how proactively and solution-oriented he always worked on improvements. Daniel was always very responsive and reliable - it was a pleasure working with him. His expertise and commitment contributed significantly to the success of both projects!

Dietmar Eglhofer - CEO, Solvster & VIARES

Follow in the footsteps of Dietmar and bring your vision to life.

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