WordPress your marketing team can actually use.
WordPress powers over 40% of the web, but out-of-the-box setups, bloated multi-purpose themes, and heavy page builders often lead to slow load times, security vulnerabilities, and a frustrating backend experience for your team.
I specialize in engineering bespoke WordPress applications from the ground up. By ditching the generic plugins and building tailored architectures - whether that’s a custom Gutenberg-driven site or a fully Decoupled Headless setup - I give your marketing team absolute control without sacrificing frontend performance.
CORE WORDPRESS CAPABILITIES
Bespoke Gutenberg Blocks
Say goodbye to broken shortcodes and rigid, confusing page builders. I develop custom, React-based Gutenberg blocks tailored to your exact design system. Your content team gets a true WYSIWYG drag-and-drop experience that maintains strict brand guidelines automatically.
Headless & Decoupled Architecture
Future-proof your platform by decoupling the backend from the frontend. I configure WordPress strictly as a headless content repository via WPGraphQL, delivering your content to a lightning-fast modern frontend (like Nuxt.js or Next.js) for unparalleled speed and security.
Deep API & CRM Integrations
Your website shouldn't live in a silo. I build custom endpoints and bidirectional API syncs to seamlessly connect your WordPress or WooCommerce data to your preferred CRM (Salesforce, HubSpot), ERP, or custom internal marketing tools.
Enterprise Security & Performance
Generic themes load hundreds of unused scripts, killing your Core Web Vitals. I write clean, minimal frontend code, optimize database queries, and implement advanced server-level caching (Redis/Varnish) to ensure your site loads instantly and is hardened against automated attacks.
Content Migration & SEO Preservation
Moving to a custom build shouldn't mean losing your rankings. I handle complex data migrations with URL mapping, redirect chains, and structured data continuity so your search equity transfers cleanly to the new architecture.
WooCommerce & E-Commerce Solutions
From custom product configurators to subscription workflows, I build tailored WooCommerce setups that handle high-traffic sales events without breaking a sweat. Payment gateways, inventory sync, and checkout flows engineered for conversion.